Digital Marketing Jobs in the USA
Those with the right skills and a can-do attitude can find themselves in a variety of entry-level digital marketing jobs. Some of the roles include:
Marketing Manager
Modern marketing professionals use an array of strategies to reach customers, including social media, email and e-books. They also employ non-internet methods, such as billboards and phone marketing. This industry requires critical thinking, interpersonal skills and creativity to develop and launch successful campaigns.
Digital marketing managers oversee the creation and execution of digital marketing initiatives to boost online visibility and customer engagement. They work closely with marketing colleagues to develop marketing plans and budgets, and collaborate with cross-functional groups such as product management, sales and customer support. Marketing managers may also manage third-party vendors who specialize in digital ad campaigns.
A content strategist researches, creates and analyzes digital content for a client to attract potential customers or retain current ones. Their duties include creating a content calendar and analyzing ad performance. They may or may not participate in the content creation process itself, depending on their level of expertise and the needs of a particular campaign.
A social media specialist works with a client to monitor and respond to customer comments and feedback across various social channels. They also work to create social media campaigns, and analyze ad performance to make recommendations for improvement. E-commerce marketing managers focus on digital channels that are directly related to the sale of a company’s products and services, such as website optimization, search engine optimization and e-commerce advertising.
Content Strategist
The job of a content strategist is to create an overarching framework for promoting a company or brand using digital marketing channels. They build messaging programs and buyer personas, conduct market research, and analyze customer feedback. They also collaborate with other departments, including product development and customer service to ensure that the brand story is consistent across all digital channels.
A content strategist is a high-level thinker who has the organizational skills to keep projects on track. They also need to be able to adapt to the unique needs of the company and its customers, as well as produce content that is in line with current digital trends.
Content strategists often have a background in either journalism or creative writing, as well as a bachelor’s degree in marketing or a related field. They also need to have experience with SEO tools, spreadsheets, and analytics software, as these are part of their day-to-day responsibilities.
To get on the path to becoming a content strategist, it is recommended that candidates start by building their resume with internships and volunteer work in a relevant industry. In addition, it is helpful to join online forums and attend local events to network with other content strategists. Finally, a specialized recruiter like Robert Half can help candidates understand the role and get on the path to a successful career.
Social Media Specialist
The job of a social media specialist is to manage a brand’s social media accounts by curating, creating, and posting content on a variety of platforms. They may also be responsible for monitoring the performance of ad campaigns and reporting their results to the digital marketing team.
Social media specialists are also expected to engage with their audience in a friendly and professional manner, as well as respond to messages and comments on the company’s social channels. This is a critical aspect of the role, as it is important for brands to remain relevant and engaged with their customers.
They need to know what types of posts receive the most engagement and which platforms are best for advertising.
Additionally, a social media specialist must be comfortable working in a fast-paced environment and with a diverse team. They must be able to quickly respond to requests from both internal and external stakeholders, and must be able to juggle multiple projects at once. It is also helpful for a social media specialist to have experience in other aspects of digital marketing, such as copywriting and graphic design.
Email Marketer
Email is an effective digital marketing strategy that allows businesses to connect with their audiences through personalized and targeted content. It’s an efficient and cost-effective way to build connections and develop relationships with customers, resulting in increased engagement and conversion rates.
In addition to creating and sending email campaigns, email marketers must also analyze and interpret data to optimize their strategies. This includes using data to create targeted and personalized emails that resonate with their audience. Strong copywriting skills are also essential for creating compelling and engaging email content that drives conversions.
Using an email service provider (ESP) is another important part of email marketing. ESPs are software that allow businesses to manage their email lists and automate email communication. They’re often used alongside a customer relationship management (CRM) system to streamline communication and ensure that subscribers receive the right messages at the right time.
Whether it’s a sales-boosting campaign or an announcement email, the goal of a digital marketing specialist is to drive traffic and sales through their company’s website. This requires a deep understanding of the business’s product or service and a thorough knowledge of their target audience to craft targeted and relevant email campaigns that maximize ROI. This may include leveraging social media to increase the reach of their campaigns, or creating and executing a referral program that encourages existing and new customers to engage with their brand.